Three Eras in Global Tobacco Control: How Global Governance Processes Influenced Online Tobacco Control Networking

Online networks can serve as a platform to diffuse policy innovations and enhance global health governance. This study, published Oct. 16 in Global Health Governance, focuses on how shifts in global health governance may influence related online networks.

Researchers used the social network metrics of Globalink, an online network of tobacco control advocates, across three eras in global tobacco control governance; pre-Framework Convention on Tobacco Control (FCTC) policy transfer, global regime formation through the FCTC negotiations, and philanthropic funding through the Bloomberg Initiative.

Findings suggest global institutionalization through the World Health Organization, as with the FCTC, can lead to the rapid growth of decentralized online networks. Alternatively, private initiatives, such as the Bloomberg Initiative, can lead to clustering in which a single source of information gains increasing influence over an online network.

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Authors: Heather Wipfli, Kar-Hai Chu, Molly Lancaster, Thomas Valente
Published By: Global Health Governance 
Date: October 16, 2016
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