The 2013 case challenge partnered with the Centers for Disease Control and Prevention Influenza Division. Teams designed and presented strategic plans to increase global vaccine supply and use in low- and middle-income countries.

Each team needed to establish a sustainable business model that would promote increased vaccine production, research and development by the pharmaceutical industry. The winners included undergraduates Morgan Cheeks, Priya Gupta, Payal Mukerji, Kevin Shen and Anupama Tadanki. Their presentation proposed the “Shot 4 Shot” campaign, a pilot program based in Ethiopia. Taking advantage of the country’s active coffee economy, the team presented a five-year plan focusing on building partnerships, community engagement, vaccine distribution and an interactive SMS flu surveillance system.

 

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